Change the world tagline magazine


15 Tagline Examples and simple lessons to shape your own

A great tagline can stick in your head for years. It’s not just clever copywriting—according to Ramotion, a classic line can drive recall by up to 33%. Packing everything about your brand into a single phrase isn’t easy, but you don’t have to be a mega brand to come up with a great tagline. While everybody raves about Nike’s “Just Do It,” we’ve seen (and helped) plenty of smaller and mid-size brands serve up clever and memorable lines that capture their brand and connect with their audience. So, if you’re feeling stuck in your hunt for the perfect line, take these 15 standout tagline examples as the inspiration you need to conjure the right words.

15 Brand Tagline Examples That Work

These taglines come from a wide range of industries, including everything from publishers to nonprofits (translation: not just big tech). What do they have in common? They tell you what the brand stands for in an interesting, entertaining, or unique way.

1. Coffee House Press: “Where Good Books Are Brewing”

Coffee House Press is a small, independent publisher and arts nonprofit in Minneapolis. Their line brings you

Everyone is entitled to human rights. The only qualification is that you are a human being. The Universal Declaration of Human rights explains that human rights are “inherent to all human beings, regardless of race, sex, nationality, ethnicity, language, religion, or any other status.” These rights include civil, political, economic, cultural, and social rights such as the right to life, right to education, and freedom of expression. Throughout history, activists and groups have fought for these rights, harnessing the power of community and writing. These human rights slogans prove that words are powerful.

“The rights of every man are diminished when the rights of one man are threatened.” – John F. Kennedy

JFK spoke these words on June 11, 1963, in an address that announced civil rights legislation. This occurred after Governor George Wallace attempted to block two black students from enrolling at the University of Alabama. Birmingham, Alabama was the site of many confrontations, such as police turning dogs loose on African-Americans. JFK had been dragging his feet on civil rights, but in this address, he acknowledged its necessity. The next week, he sent his civil rig


Database of slogans.
Advertising slogans of magazines.

American Home Magazine
Advertising slogan: American Home has an edifice complex.

Vogue Magazine
Slogans: Vogue - for the overwhelming minority.
     If it wasn't in VOGUE, it wasn't in vogue.

The Spectator, weekly magazine, political and current events
Ad slogan: The Spectator. Champagne for the brain.

New Statesman, a British political magazine
Tagline: New Statesman. Expand your mind, change your world.

Manager magazin, Germany
Advertising slogan: Business - the inside story.

The Economist
Slogans: Sparks and Mensa.
     More than just economics.
     The Economist. For top laps.
     Free enterprise with every issue.

Metropolitan Home Magazine, American home style and contemporary design
Advertising slogan: Mode for your abode.

Time magazine
Slogans: Understanding comes with TIME.
     The most important magazine to the world's most important people.

Fortune business magazine
Slogans: Every FORTUNE Tells The Story.
     For the m

change the world tagline magazine

Forbes unveils new tagline

Steve McClellan of Media Daily News writes about Forbes magazine’s new tagline and advertising campaign.

McClellan writes, “The type and online campaign will highlight mini-profiles of entrepreneurs recently featured on Forbes covers who ‘exemplify what it takes to be truly successful today.’ The campaign also introduces a new positioning tagline for the 95-year-old publication — ‘Change The World’ — that will appear across Forbes’ print and digital properties. Previously the company’s motto was ‘The Capitalist Tool.’

“According to Kantar Media, Forbes Inc. spent close to $3 million on ads in 2011. But the company declined to say how much it was spending on the recent campaign.

“Forbes’ New York-based ad shop Gyro created the campaign and is placing the media for it. The print ads will begin appearing this month in New York magazine. Later this year, the campaign will dash in Newsweek, The New York Observer, The Week, Automobile, Motor Trend, The Financial Times and the International Herald Tribune. ‘Change the World’ messaging will also appear across Forbes

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